Tuesday, November 16, 2010

The Starfish and the Iphone

The sun starting it's daily journey as the boy and his grandfather head for the beach.  Instead of finding the usual fragments of sea worn shells, hundreds of starfish lie beached on the cool sand.

As they move down the beach Grandfather randomly picks up a starfish, looks at it gently and with a flick of his arm tosses it out into the waves.  He stoops down to pick up another and the boy asks, "Grandfather, what are you doing?  Throwing one or two back isn't going to do anything."

Now in the traditional telling of this story the Grandfather respondes, "Ah, but to those it makes all the difference in the world!"

Today the story has a totally new ending...
Grandfather stops to look at the boy and says, "You're right my Boy."  Then he reaches into his pocket, pulls out his Iphone and startes texting.  Within a matter of minutes he has 37 friends reply and 15 show up on the beach ready to toss starfish.  By midday the beach is empty.

This is NIKELA's role.  Watch for the announcement of our website launch... real soon.

When the website goes live the URL for this blog
will change to http://www.nikelawildlife.org/